Advertising can often feel like a chess match. There are hundreds of thousands of similar companies that are all trying to get the upper hand when it comes to marketing their products and services. Some businesses throw their money into television campaign, some focus on traditional ads like radio and newspapers, and some try and … Continued
You know your business needs to advertise, but how? If you are not the creative type, you may not know where to start. Take out an ad in the local newspaper? Make a low-budget TV ad or come up with a clever radio jingle? No one wants to see any more of the same boring … Continued
Advertising has changed a lot over the years. Pretty soon, it'll seem like there'll be interactive, holographic ads in virtual reality around every corner. Luckily, we aren't to that point yet, but we still have some pretty effective forms of advertising. Advertising in the sky, for example, sounds like a futuristic strategy, but we've been … Continued
Corporate branding is a difficult task for any business. You have to tread very carefully between entertaining and informing, between being visible and being invasive. Some brands have perfected it, and some companies have ruined themselves with advertising campaigns that presented their brand in a negative way. The best thing you can do for your … Continued
You've probably seen an airplane banner flying through the sky at some point. Maybe you were sitting on the beach with sand between your toes as the plane buzzed overhead, carrying an advertisement for a cool drink, a hot meal, or… cheap auto insurance. The point is, you remember it. Most people do: in surveys … Continued
As a business owner, you know that your company’s advertising strategy is extremely important. But when it comes to advertising campaigns, too often big businesses either try to get too creative (and it ends up as a total disaster), or those in charge of the advertising just get lazy and allow potentially harmful ads to … Continued
Companies have horrible advertising campaigns all the time, like these gems. Those in charge of their marketing either just don’t think, think way too much and overlook the seemingly obvious badness, or are just completely clueless. Some companies, however, managed to come up with creative, original, and extremely successful ad campaigns that can change the trajectory … Continued
Advertising isn't cheap and successful advertising campaigns can feel like it costs more than your entire company brings in. It's hard for the mom and pop small businesses of the world to compete with multi-million dollar companies that can throw millions of dollars at advertising companies and not even care about the results. For big … Continued
Being a small business owner certainly has its perks. Everyone is cheering you on. You only have a few employees (if any) to worry about. Best of all, you know exactly what’s going on in your business, because you’re in charge. However, being a small business owner can also be a nightmare! Everyone’s eyes are … Continued
There is so much money inside the advertising industry. For decades, companies have poured millions of dollars into advertising their product or service through various mediums. At one point in history, print advertising was king. Large corporations spent a significant amount of their budget on print marketing. Shortly after that, radio was the primary form … Continued
The advertising industry has seen monumental changes over the last few centuries. At one time, simply being able to share the written word with someone else was kind of a breakthrough. Then one day, a gigantic metal machine flying across the sky blew the minds of millions. Airplane banners have been being flown since the … Continued
Advertising is always changing. New ideas, new opportunities, and new technology have enabled the advertising industry to rapidly change over the years. It is now 2016 and we are probably pretty close to living on another planet, and we even figured out how to print a piece of paper without it jamming. We truly … Continued
Advertising is responsible for some of the most creative innovations of the 20th and 21st centuries. The new technology that is available to us today provides advertisers with even more options, decisions, and ways to get their messages out to consumers. The advertising industry is always changing. However, some forms of advertising have still been … Continued
Have you ever wondered about how to make your company’s brand visible to more hungry consumer eyes? Of course you have — that’s what advertising is all about. But if you think the road to success is paved on a highway-side billboard stand, think again. Plane advertising banners are a cost-efficient, far-reaching, and highly … Continued
#FireKlinsmann was the most recent airplane banner that caused a stir in the soccer world. United States Men’s National Soccer Team coach, Jurgen Klinsmann, has struggled lately, and fans are letting him know how they feel. The banner ad was flown over Mapfre Stadium in Ohio before the U.S. took on Guatemala. Aerial ads … Continued
There is something about seeing a giant metal machine flying through the sky. It’s 2016 and we are already living in the future. We are living in a completely digital world and are probably extremely close to teleporting and living our entire lives in some 3D doppelganger clone of ourselves. Airplanes actually feel like … Continued
Advertising has changed so much over the last — say — 100 years or so? Radio was king for a while; people used to read these things called “newsiepapers” or something like that; the Internet did its thing; and does anyone even watch television anymore? Surely there will be a new advertising medium in the … Continued
We’ve all seen those airplanes with the banners behind them. They are always advertising something like “Come to Joe’s Chicken” while they fly over packed beaches. The way these pilots have to attach these banners to the airplane is actually a lot cooler than you might think. It takes a lot of skill and precision. Check … Continued
