Articles

When creating your business' marketing campaign, ad copy is everything. You want your messages to be on brand, clear, concise, and eye catching. When adding an aerial billboard to your campaign, however, you will have much less copy to work with. Your message has far less space to pack as much punch. Follow these tips … Continued

Successful corporate branding is a difficult task that can grow your company and take your business to the next level if done correctly. There is no one-size-fits-all solution to improving your brand, because each industry, company, and product is different. As long as you're focusing on creativity as you grow your brand, you should be … Continued

It's no secret that having an effective advertising campaign can make a significant difference with creating, developing, and expanding a business' presence and ultimate success. It's also no secret that utilizing a multi-media approach can further enhance this awareness and attract even more business. In addition to traditional print media and multi-platform digital media, there … Continued

Aerial advertising is an effective way to announce a new business, promote a sale, and increase or enhance brand awareness. It can prove to be an excellent complement to an existing print and website advertising campaign. Using aerial advertising can also potentially increase website traffic and social media shares. It is well-known that people active … Continued

Advertising has become more powerful and more important than ever before. If you want to succeed as a business, no matter how big or small, national or international, or what kind of product or service you're actually selling, you need to have a strong marketing plan. The problem, however, is that, for the most part, … Continued

If your company doesn't have a successful brand and a quality marketing strategy to promote that brand, you're not going to have a fruitful 2017. Nowadays, no matter what industry you're in, the level of competition between organizations is higher than ever before, which requires critical and creative thinking. Simply throwing money into your advertising … Continued

Aerial advertising has been a popular form of marketing for almost 100 years. The only reason it hasn't been longer? That's how long planes have been in existence. In fact, just a few short years after the Wright Brothers historic first flight in Kitty Hawk, North Carolina, airplane banners began streaming through the skies in … Continued

There are many factors that go into a good advertising campaign. As a business, you want your advertising to be effective, but you also can’t just throw thousands of dollars at a campaign and expect it to be a success. You have to plan much more than that and go over various details. There are … Continued

Marketing today has to be more creative than ever. From aerial advertising, billboards, and e-mail to social media platforms, companies are coming up with incredibly extravagant and creative ideas in order to market their businesses. However, there have been some infamous marketing blunders in the past year, too. And thanks to those selfsame technologies, those … Continued

Airplane banner advertising with sky banners has been going on since the early 1920s. Although it doesn't always seem like it, this kind of advertising is actually one of the most effective marketing strategies around today. Sky banners are large aerial messages put on display across the sky and attached to a fixed-wing banner towing … Continued

Why does it seem that advertising has gone from attention-grabbing, clever messages to annoying nonsense so quickly? For the most part, with the exception of a few creative and clever ads, people are just sick of the same old advertising strategies that have been going on for years. Television ads are seemingly ripping each other … Continued

Advertising can be extremely tricky. Just because you throw millions of dollars into an ad campaign doesn't mean it'll be any more successful than a smarter $500 ad. It all comes down to reach, quality, and the content. Aerial billboards flying across the sky, for example, are great for reach — as they can fly … Continued

Aerial advertising might sound like a futuristic marketing technique or a concept from The Jetsons, but it has actually been around for nearly a century. In the early 1920s, companies began flying airplane aerial ads to promote all kinds of products, services, and brands, and it's still an effective method of advertising today. Airplane messages … Continued

Aerial banner advertising can help companies improve their corporate brand, increase the number of customers, and can even bring in much more revenue if done correctly. Aerial advertising costs less than some other forms of media and can be even more effective. Designing these banners is the most important part of the entire aerial marketing … Continued

Growing your brand is one of the most important aspects of running a business in the 21st century. Even if your company offers the best product and service around, if you don’t have a successful marketing strategy, people aren’t going to trust your business. It’s not as simple as tossing money into ad campaigns, either. … Continued

Advertising can often feel like a chess match. There are hundreds of thousands of similar companies that are all trying to get the upper hand when it comes to marketing their products and services. Some businesses throw their money into television campaign, some focus on traditional ads like radio and newspapers, and some try and … Continued

You know your business needs to advertise, but how? If you are not the creative type, you may not know where to start. Take out an ad in the local newspaper? Make a low-budget TV ad or come up with a clever radio jingle? No one wants to see any more of the same boring … Continued

Advertising has changed a lot over the years. Pretty soon, it'll seem like there'll be interactive, holographic ads in virtual reality around every corner. Luckily, we aren't to that point yet, but we still have some pretty effective forms of advertising. Advertising in the sky, for example, sounds like a futuristic strategy, but we've been … Continued

Corporate branding is a difficult task for any business. You have to tread very carefully between entertaining and informing, between being visible and being invasive. Some brands have perfected it, and some companies have ruined themselves with advertising campaigns that presented their brand in a negative way. The best thing you can do for your … Continued