There are many factors that go into a good advertising campaign. As a business, you want your advertising to be effective, but you also can’t just throw thousands of dollars at a campaign and expect it to be a success. You have to plan much more than that and go over various details.
There are three important questions that every marketing team has to ask before every advertising campaign.
What Kind of Advertisement?
One of the most important parts of adverting is the creativity aspect. If you’re not being creative and original with your campaign, it’s not going to be nearly as effective as you want it to be. If you’re sick of the traditional TV and radio ads, there are plenty of aerial advertising opportunities for you to reach an entire new audience.
Aerial advertising costs much less than other forms of advertising and you have the potential to reach a significant number of people. Some of the aerial advertising opportunities your marketing team could consider are aerial banner advertising and sky writing. Both of these forms of marketing are creative and potential customers will have a difficult time ignoring these ads. Try going outside and not looking up at the sky if a giant message appears. It’s nearly impossible to miss that kind of advertising.
When is the best time to Advertise?
Knowing the most opportune time to advertise your business is essential to your marketing success. You can’t just fly an airplane banner across a city skyline at a random time and expect significant results. You have to think ahead and plan out when the you have the highest chance at success. During the summer, when some beaches like those in New Jersey have more than 1.5 million people in a single day, advertising in the sky is extremely effective. Winter plane ads: not so much. Other popular times to keep in mind are around holidays, during music festivals, at sporting events, and any other time when a large group of people are gathered together outside.
What Should the Advertisement Consist Of?
The content of the advertisement is just as important. You need more than just a few generic sentences about your company or product to be a success. Your logo should be large and attention grabbing, you should have a specific call of action on your banner, and you should provide specific and engaging information about your business (name, number, location, website, and your product or service.
Contact Aerial Messages today to learn more about aerial advertising opportunities.