It's no secret that having an effective advertising campaign can make a significant difference with creating, developing, and expanding a business' presence and ultimate success. It's also no secret that utilizing a multi-media approach can further enhance this awareness and attract even more business. In addition to traditional print media and multi-platform digital media, there is another effective approach to attracting customers: airplane banner advertising.
A recent survey showed that after viewing an aerial banner, 79% of the participants were able to remember the specific product or service that was being advertised. When questioned about the ad's message, 67% of the participants were able to remember at least half of it. This points to the potential impact that aerial banner advertising can have on customer awareness.
Some companies have experienced a 20% response rate from their aerial advertising campaigns. In addition to corporate branding, airplane banner advertising has been used to announce these and other types of events:
- Sales, specials, and discounts
- Holiday sales and awareness
- Grand openings
- New ownership
- New business locations
When creating the copy for an ad campaign, it's important to make it succinct. The lettering on these banners is usually five-feet high, which can provide increased visibility when the plane flies over a beach or an outdoor event.
In addition to being easy to remember, an ad's message should also be memorable. Is there a creative hook? A clever turn of phrase? These and other vital aspects are important to consider when crafting advertising copy.
Many companies will utilize the same message across multiple platforms as it reinforces the content and enhances brand awareness. On occasion, however, they may also choose to run a unique campaign to promote a new product or event. This is just one of the many advantages to using banner advertising to promote a business.
There are several airplane banner services and pricing options available. Banner towing services can be conducted on an hourly basis or last considerably longer. If you would like to learn more about the benefits of conducting an aerial advertising campaign, please contact us today to learn more about our package deals and pricing.