• Add Aerial Advertising to Your Multi-Media Campaign

    aerial banner

    It's no secret that having an effective advertising campaign can make a significant difference with creating, developing, and expanding a business' presence and ultimate success. It's also no secret that utilizing a multi-media approach can further enhance this awareness and attract even more business. In addition to traditional print media and multi-platform digital media, there is another effective approach to attracting customers: airplane banner advertising.

    A recent survey showed that after viewing an aerial banner, 79% of the participants were able to remember the specific product or service that was being advertised. When questioned about the ad's message, 67% of the participants were able to remember at least half of it. This points to the potential impact that aerial banner advertising can have on customer awareness.

    Some companies have experienced a 20% response rate from their aerial advertising campaigns. In addition to corporate branding, airplane banner advertising has been used to announce these and other types of events:

    • Sales, specials, and discounts
    • Holiday sales and awareness
    • Grand openings
    • New ownership
    • New business locations

    When creating the copy for an ad campaign, it's important to make it succinct. The lettering on these banners is usually five-feet high, which can provide increased visibility when the plane flies over a beach or an outdoor event.

    In addition to being easy to remember, an ad's message should also be memorable. Is there a creative hook? A clever turn of phrase? These and other vital aspects are important to consider when crafting advertising copy.

    Many companies will utilize the same message across multiple platforms as it reinforces the content and enhances brand awareness. On occasion, however, they may also choose to run a unique campaign to promote a new product or event. This is just one of the many advantages to using banner advertising to promote a business.

    There are several airplane banner services and pricing options available. Banner towing services can be conducted on an hourly basis or last considerably longer. If you would like to learn more about the benefits of conducting an aerial advertising campaign, please contact us today to learn more about our package deals and pricing.

  • Add Sky Banners to Your Multi-Media Advertising Campaign

    sky banners

    Aerial advertising is an effective way to announce a new business, promote a sale, and increase or enhance brand awareness. It can prove to be an excellent complement to an existing print and website advertising campaign. Using aerial advertising can also potentially increase website traffic and social media shares. It is well-known that people active on social media sites share and tweet their experiences, views, and product endorsements.

    Skywriting is one popular form of aerial advertising. During ideal weather conditions, when the air is clear, crisp, humid, and windless, the message can remain suspended for 20 minutes or longer. Another benefit to skywriting, weather conditions permitting, is that the message will usually be visible for a minimum of 30 miles.

    Sky banners are also an effective method to deliver your company's message. The letters on an airplane sign are usually five-feet-high. Since banners are towed lower in the sky over beaches and other outdoor areas where people gather, they are closer to the ground and easy to read.

    Airplane banner advertising with sky banners can definitely draw a crowd's attention. Furthermore, approximately 79% of the people that participated in a recent survey responded that they could remember the product or service. As to remembering the actual message, 67% responded that they remembered half or more of it.

    There are a variety of airplane message options available for both sky-written and banner advertising. Since an aerial advertising message needs to be succinct, it will be much easier for an audience of potential customers to remember it. This makes aerial advertising an excellent delivery system to make announcements and peak curiosity.

    Aerial advertising rates are usually computed on an hourly basis. There are aerial advertising packages available, however. When a message is delivered and received frequently, it can also reinforce the message, thus assisting an audience with remembering a product or service. This serves to greatly enhance product and service recognition.

    There are a number of obvious benefits to including aerial advertising as part of a multi-media ad campaign. If you would like to learn more about custom aerial banner advertising or hire a skywriter to begin your campaign, contact us today.

  • Save Money On Your Advertisements and Reach Hundreds of Thousands of People

    Banner Towing Rates

    Advertising has become more powerful and more important than ever before. If you want to succeed as a business, no matter how big or small, national or international, or what kind of product or service you're actually selling, you need to have a strong marketing plan.

    The problem, however, is that, for the most part, strong marketing plans cost a significant amount of money. On the other hand, there is one advertising medium that can reach hundreds of thousands of potential customers, is effective, and costs far less than other forms of adverting. Airplane banner services offer sky banner towing rates at much less than other kids of ads, and can even be more effective.

    Here are a few other forms of media that can be great for marketing, but often cost much more than aerial advertising costs, and isn't even the most efficient kind of ad.

    National Television Advertisement

    National TV ads are the easiest way to reach millions of viewers and have shown time and time again to be effective. The only problem with national TV ads, however, they can cost up to $8 million to set up. Sure, if your business has an infinite amount of money to throw at large national TV campaigns... go for it. But for the majority of U.S. businesses, saving a few million bucks and opting for a less expensive, yet nearly as effective, form of media sounds like a goldmine. An average aerial banner towing rates at about $450 per hour, compared to an average TV ad, which costs approximately $342,000 per 30 seconds.

    National Magazine or Newspaper Advertisement

    Another traditional form of mass advertising is taking out an ad in a major magazine or newspaper. These ads, though relatively easy to create, still cost a significant amount of money to release and distribute. A single ad in a major magazine can cost up to $250,000 ($113,000 for a newspaper) and for an entire campaign can reach the $1.5 million mark. Even after you pour all that money into these print advertisements, you have to then hope a certain amount of your own target demographic gets their hands on the newspaper or magazine, reads it, notices your ad, and then contacts your business. Even so, print ads look pathetic when compared to banner towing rates with the ability to reach a large targeted audience for only a couple hundred bucks.

    If you're ready to improve your company's advertising strategy and start a successful sky campaign, contact Aerial Messages today!

  • Want to Improve Your Advertising? Think Outside the Box and Above the Ground

    sky bannerIf your company doesn't have a successful brand and a quality marketing strategy to promote that brand, you're not going to have a fruitful 2017. Nowadays, no matter what industry you're in, the level of competition between organizations is higher than ever before, which requires critical and creative thinking.

    Simply throwing money into your advertising budget may help a little bit, but not nearly as much as you're going to need if you want your business to fully succeed. A company can't produce bad television and radio ads anymore and still expect to grow their brand. A single bad advertisement can have devastating effects on your brand, and if you aren't working towards improving all the time, you're certainly going to fall behind.

    That's why it's important for companies to think outside the box when it comes to their advertising. While you're at it, thinking above the ground doesn't hurt, either.

    Airplane Sky Banner Advertising

    Working with an aerial advertising company to grow your brand is something that is easily available for businesses, but it's still a relatively fringe medium. Sky banners have plenty of advantages for your company's brand and can set you up for tremendous success.

    Here are a few benefits of sky advertising.

    1. Cost -- Compared to other forms of marketing, aerial advertising costs much less. You can put up a giant ad in the sky, promoting your brand to many people, and enjoy tremendous success. At the same time, a competitor of yours might burn through hundreds of thousands of dollars on unsuccessful television campaigns. Go with the most cost effective option.

    2. Reach -- Another benefit of taking advantage of sky marketing is that your reach is substantial. Imagine a couple hundred thousand people spread out across popular beaches or parades with your company logo flying across the sky for all to see. You'll be able to reach a significant amount of people with your sky banners.

    3. Response -- Some of the more successful aerial ads earn a 20% response rate. Because you can fly these ads over specific events and certain groups of people, you can increase your response rate as well. If you want to advertise to 20 year olds, you can find music festivals and other outdoor events that cater to this demographic and fly your ad directly over them.

    If you're ready to start advertising in the sky, contact Aerial Messages today.

  • Anti-Trump Banners Fly Over Pasadena Sky

    aerial advertising

    Airplanes have been flying banners in the sky since the early 1920s. These aerial advertising campaigns have flown over beaches, parades, music festivals, and all kinds of events promoting all sorts of products and services. As 2016 came to an end, however, six banners flew across the sky with very different messages.

    "AMERICA IS GREAT! TRUMP IS DISGUSTING," read one of the aerial advertising banners that flew across the Pasadena, California sky.

    According to CNN, a total of six anti-Trump sky banners were up in the air during the 127th Rose Parade in California. During the parade, as more than 1 million people walked around the streets of Pasadena, the sky was virtually cloud-free, making it very easy for all those eyes to see the anti-Trump ads.

    "I've listened to this Donald Trump over the past several months, and I'm the guy that believes you ought to respect the office of President, it doesn't matter who holds it," said Stan Pate, who orchestrated the anti-Trump airplane message campaign. "The idea that you can hate your way to the presidency is disgusting to me. I'm tired of hearing it, he's in the way of us selecting the right person for the job. It's time somebody stood toe-to-toe with him. I'm encouraging people across all of America to get involved and tell Donald Trump exactly who he is and what he is."

    Tate, when CNN asked him for proof regarding the sky campaign's funding, was even able pull out the necessary paperwork showing he was the mastermind behind the messaging.

    "Skywriting is a huge billboard and it grabs people's attention," Tate added. "There were probably a million people in the street. You can see this thing for 15 miles."

    After one of the most polarizing election seasons the country has ever seen, President-elect Donald Trump will officially take office on January 20th during his 2017 inauguration ceremony. If Tate, or anyone who shares the same views and initiatives as he, continues spreading anti-hate, anti-Trump campaigns, there could be plenty of similar messages over the next few weeks, and potentially over the next four years.

    If you want to begin your own aerial advertising opportunities and grow your corporate brand, contact Aerial Messages today.

  • 3 Reasons Why Successful Companies Use Aerial Advertising

    airplane bannersAerial advertising has been a popular form of marketing for almost 100 years. The only reason it hasn't been longer? That's how long planes have been in existence. In fact, just a few short years after the Wright Brothers historic first flight in Kitty Hawk, North Carolina, airplane banners began streaming through the skies in the 1920s. By 2001, the Federal Aviation Administration authorized roughly 600 companies to fly airplane banners across the sky for advertising purposes.

    There are many reasons why, despite the advent of some revolutionary technology, aerial advertising is still popular among successful companies. Here are just a few of the benefits of aerial advertising.

    Excellent Brand Promotion
     Brand awareness is key to a successful business. Even if you have the best product in the world, unless people know your brand and have a positive image of that brand, you're not going to be very successful. Flying aerial advertisements over crowded areas is a surefire way of promoting your brand and increasing your exposure. Whether your company is an international conglomerate or a local taco truck, marketing across the sky will surely increase your brand's awareness.

    Who doesn't love airplane banners?

    Save On Marketing Costs
     Aerial advertising costs much less than other forms of mass marketing. Successfully advertising a product, service, or brand isn't easy -- or cheap. Rather than throwing thousands of dollars into television ads and other forms of marketing that might not be effective, using aerial banners to advertise is much more cost effective and can still deliver powerful and engaging messages.

    With certain forms of advertising, there are often hidden fees that can end up costing you even more money down the road. All that fine print can be a nightmare if you aren't careful. On the other hand, aerial messaging companies rarely use any hidden expenses, which allows you to truly focus on your advertisement and marketing campaign.

    Great for All Kinds of Occasions 
    With aerial ads, the only restrictions involve ceilings and nighttime. Other than that, sky banners can be quite effective. The best times to advertise, however, should involve a little more consideration that just making sure it's daylight and the ad is outdoors. Major sporting events, company promotional events, graduation ceremonies, concerts and music festivals, beach parties, rush hour traffic, and any other event that involves a large amount of people gathering are great for flying your advertisements. In most cases, airplane banner towing is much, much less expensive than sponsoring or advertising directly at these events.

    If you want to better promote your brand for a wide audience, save on advertising costs, and reach a large amount of people, contact Aerial Messages about airplane banner towing today.

  • Aerial Advertising Tips: 3 Questions to Ask Before Starting an Ad Campaign

    There are many factors that go into a good advertising campaign. As a business, you want your advertising to be effective, but you also can't just throw thousands of dollars at a campaign and expect it to be a success. You have to plan much more than that and go over various details.

    There are three important questions that every marketing team has to ask before every advertising campaign.

    What Kind of Advertisement?

    One of the most important parts of adverting is the creativity aspect. If you're not being creative and original with your campaign, it's not going to be nearly as effective as you want it to be. If you're sick of the traditional TV and radio ads, there are plenty of aerial advertising opportunities for you to reach an entire new audience.

    Aerial advertising costs much less than other forms of advertising and you have the potential to reach a significant number of people. Some of the aerial advertising opportunities your marketing team could consider are aerial banner advertising and sky writing. Both of these forms of marketing are creative and potential customers will have a difficult time ignoring these ads. Try going outside and not looking up at the sky if a giant message appears. It's nearly impossible to miss that kind of advertising.

    When is the best time to Advertise?

    Knowing the most opportune time to advertise your business is essential to your marketing success. You can't just fly an airplane banner across a city skyline at a random time and expect significant results. You have to think ahead and plan out when the you have the highest chance at success. During the summer, when some beaches like those in New Jersey have more than 1.5 million people in a single day, advertising in the sky is extremely effective. Winter plane ads: not so much. Other popular times to keep in mind are around holidays, during music festivals, at sporting events, and any other time when a large group of people are gathered together outside.

    What Should the Advertisement Consist Of?

    The content of the advertisement is just as important. You need more than just a few generic sentences about your company or product to be a success. Your logo should be large and attention grabbing, you should have a specific call of action on your banner, and you should provide specific and engaging information about your business (name, number, location, website, and your product or service.

    Contact Aerial Messages today to learn more about aerial advertising opportunities.

  • Top 3 Advertising Failures of 2016- and What Your Business Can Learn From Them

    Marketing today has to be more creative than ever. From aerial advertising, billboards, and e-mail to social media platforms, companies are coming up with incredibly extravagant and creative ideas in order to market their businesses. However, there have been some infamous marketing blunders in the past year, too. And thanks to those selfsame technologies, those advertising failures go viral in a matter of minutes.

    In order to prevent these mistakes from happening to you, here are some of the most popular social media marketing mistakes from 2016. 

    Retailer Vera Bradley launches a campaign that focuses only on girls

    Vera Bradley sells brightly colored handbags and luggage that is marketed primarily to women and girls. However, their recent campaign, "How to Be a Girl", faced major criticism because it portrayed women as helpless and sexist. The brand asked women all over the nation to share why they enjoy being a girl, and published statements such as "Being able to hang out with the boys but still be treated like a lady," and "That moment when a gentleman offers you his seat," much to the dismay of some feminist social media users.

    Coca-Cola uses the wrong map of Russia

    In their holiday campaign, the soda giant published a map of a snow covered Russia. Problem is, the map they were using is outdated and omitted Kaliningrad, which was annexed after World War II. In response, Coca-Cola drinkers all over Russia posted pictures of them pouring the drink down their sinks with the hashtag #BanCocaCola.

    The GOP sends out horribly insensitive tweets

    Earlier this year, the National Republican Party's authorized Twitter sent out a tweet saying Democratic representative "Tammy Duckworth has a sad record of not standing up for our veterans." While this mudslinging can be expected during an election year, this tweet was particularly tasteless -- Rep. Duckworth lost both of her legs while serving overseas in Iraq as a helicopter pilot. Plus, when her tour was done, she worked as assistant secretary in the Department of Veterans Affairs.

    As a business owner, do not make these simple advertising mistakes. While you want your advertising to stand out, you want it to stand out for the right reasons.

    Here's one sure way to make your next advertisement stand out: creating airplane banners or skywriting with an aerial advertising company. In skywriting, airplane messages are typically about eight characters long, with each letter being about one mile tall. While eight characters might not seem like a lot, in the age of hashtags it's the perfect amount. And with your name in the sky, customers will be knocking on your door in no time!

    Interested in aerial advertising? Contact Aerial Messages today with any and all of your ideas.

  • Intro to Airplane Banner Advertising

    airplane banner advertising with sky bannersAirplane banner advertising with sky banners has been going on since the early 1920s. Although it doesn't always seem like it, this kind of advertising is actually one of the most effective marketing strategies around today.

    Sky banners are large aerial messages put on display across the sky and attached to a fixed-wing banner towing airplane. These aerial billboards can be used for any size company to grow their corporate brand and get their name out there in a creative way.

    If you're looking to raise awareness of your company, promote a new deal, or just gain a few more customers, flying a giant message across the sky above hundreds of thousands of people can certainly help accomplish your corporate goals.

    There are plenty of times when a business should not fly these aerial billboards -- like nighttime, for example -- but companies can and should certainly take advantage of events that bring large crowds of people together. Concerts, sporting events, state carnivals and fairs, music festivals, and even sunny days at the beach. Any outdoor event with thousands of people is a prime targets for aerial advertising. It's hard to ignore a giant billboard flying across the sky, and if that billboard has your company's name and message on it, there is no telling how many new people will check out your website, call your number, or visit your store as a result.

    One of the major benefits of airplane banner advertising with sky banners is the return on investment. Compared to other forms of advertising, it's probably one of the most clutter-free forms. Television, radio, and digital ads are all surrounded, either in space or time, by other information or entertainment. When it comes to sky advertisements, however, aside from maybe a funny-looking cloud or two, there isn't much to draw your attention away from the actual ad. Because of this lack of distraction and the exceedingly high number of impressions these ads can deliver, the ROI will make any company happy. Wholly 88% of people can recall a sky ad they witnessed, 79% of whom know exactly what product, service, or brand was being marketed.

    To learn more about airplane banner advertising with sky banners, contact Aerial Messages today!

  • Advertise in the Sky: Give People a Break From the Ad Clutter

    aerial billboards

    Why does it seem that advertising has gone from attention-grabbing, clever messages to annoying nonsense so quickly? For the most part, with the exception of a few creative and clever ads, people are just sick of the same old advertising strategies that have been going on for years.

    Television ads are seemingly ripping each other off and churning out the same bland advertisements every month. Radio ads that used to have passionate voice over actors now sound like they have unhappy salesperson faking emotion, and -- perhaps worst of all -- the number of digital ads has significantly increased over the last few years. No matter what website you go to, whether you're shopping or not, there are so many ads on all sides of the page, covering the page, popping out of nowhere, etc. It's getting out of control.

    That's why it's refreshing to see a simple, concise, and well-written airplane banner advertisement fly across the sky every once in a while. Airplane messages are great for companies that are trying to reach more people, grow their brand, and not annoy the masses like other forms of advertising.

    Aerial advertising costs much less than these other forms of advertising and has the added benefit of not annoying anyone. If you see an airplane banner in the sky that you don't like, you can simply look down and then go back to living your life. If you see an annoying TV ad, hear an annoying radio ad, or see an invasive online ad, yes, you can just shut off that particular device but that might frustrate you even more. There is no way to avoid these horrible ads while being exposed to all this multimedia, so our brains actively want something less invasive and annoying.

    Airplane banner advertising is a great way for your business to market your brand to hundreds of thousands of people at a time, without annoying them like all the others. Some aerial ads even have a 20% response rate. It's tough to beat that even after spending millions on digital advertising. Give the people a break from the ad clutter and advertise in the sky.

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