We’ve all seen those airplanes with the banners behind them. They are always advertising something like “Come to Joe’s Chicken” while they fly over packed beaches. The way these pilots have to attach these banners to the airplane is actually a lot cooler than you might think. It takes a lot of skill and precision.
Check out this cool Gizmodo video of how they do it!
The plane banners aren’t actually attached to the plane until it’s already in the air. That’s insane! The pilots have to fly an airplane directly at a little tiny hook and some rope in hopes of attaching the banner to the back. Pretty crazy, huh?
There’s probably a lot you don’t know about the aerial banner industry. For example, airplane banner advertising has been around for almost 100 years! Even with the insane amount of revolutionary digital innovations that have happened over the last few decades, airplane banner advertising is still going strong.
Why?
Because banner ads are a great and — considering the amount of people you can reach for the price — cost effective way of corporate branding and advertising.
Simply flying over a beach with an airplane message is a great way to market your business to literally hundreds of thousands of people. During some months, beaches can be packed with more than one million people on a single day. All of those people are potential customers and if there is a giant airplane message up in the sky… it’s tough not to look.
Even 30 minutes after a plane has passed by with a banner advertisement, roughly 88% of people remember that ad. Not a lot of other mediums have that kind of retention. A giant banner attached to a machine flying through the air apparently interests people.
Although these messages literally fly by, they won’t be out of site or mind in a matter of seconds like other advertising mediums. An airplane message can be seen through ideal weather conditions for more than 20 minutes and visible from up to 30 miles away! How’s that for reach?
Aerial messaging has been around for almost 100 years because it works. As long as there are planes traveling across the sky — and it doesn’t seem like we are going backward so we should be all set — aerial messaging can help expand your corporate branding and advertising.