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Rolex 24

Daytona International Speedway
801 W International Speedway Blvd
Daytona Beach, FL 32114

January 27, 2018
Estimated Attendance: 35,000

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Remy Colin had promised us a 20% increase revenue in Crab sales for that weekend and he delivered. That weekend we sold 30% more crab than the previous year. Right away we jumped on the aerial advertising bus. We changed our advertising strategies immediately, diverted the necessary funds to fly every day all summer long and it paid off. Our sales in 2013 increased close to 40%.
Brad Hoffman - Owner