Advertising can be extremely tricky. Just because you throw millions of dollars into an ad campaign doesn't mean it'll be any more successful than a smarter $500 ad. It all comes down to reach, quality, and the content.
Aerial billboards flying across the sky, for example, are great for reach -- as they can fly across crowded beaches and highways with a large banner trailing behind -- but if your airplane message isn't engaging, it's not going to be that successful of an advertisement.
Although 79% of survey respondents said they remember the product or service that was offered across aerial billboards (and 67% remembered at least half of the ad copy itself), that only works if you have a memorable message to share.
That's why it's vital to know how to write good marketing copy. Simply put, airplane messages with great content can expect great results, while mediocre ads will fall flat. Here are a few things to keep in mind when writing copy for your next aerial advertisement.
In Aerial Billboards, the Bigger the Better
Both literally and metaphorically, writing the biggest and best possible message in the biggest and best possible lettering is a must. Don't try to just get people a tiny bit interested in your brand by flying a banner ad with an OK message on it. Try to write the best copy that will actually make people have a fiery desire to buy your product or service. You might not achieve this, but you should absolutely try to invoke feelings of humor, surprise, nostalgia, and other types of "the feels".
Brevity is the Soul of Wit
Don't think that if you're trying to write great copy that it has to be a page and a half long -- obviously that would never work on an aerial message. If you can get across a clever and engaging message with only a few words, then you have an even better chance of gaining some new customers. Don't write a soliloquy; keep it simple.
Know Who You're Trying to Reach
If you don't have at least a general idea of who your target demographic is, you are in some serious trouble already. When writing copy for any advertisement, you should know exactly who you're writing for. You should know how old your ideal customer is, how they see the world, and what they want and expect from your company.
Of course, not everyone is meant to be a copywriter. If you need help writing the words for your next airplane banner, contact Aerial Messages today to learn more about designing the perfect aerial billboards for your brand.