Improve Your Marketing Strategy: 3 Great Times to Advertise in the Sky
Advertising can often feel like a chess match. There are hundreds of thousands of similar companies that are all trying to get the upper hand when it comes to marketing their products and services. Some businesses throw their money into television campaign, some focus on traditional ads like radio and newspapers, and some try and get creative with invasive online and text messaging ads.
Businesses need to find a way to creatively stand out, while simultaneously using a form of advertising that has been around for almost a century, and save money doing so. Does any such advertising medium exist?
Airplane Banner Towing Services
Aerial advertising has been around since the 1920s and is a great way for businesses to grow their brand for a comparatively cheap price. By spending only a fraction of what expensive TV campaigns can be, you can grow your corporate brand and attract many new customers simply by working with a banner towing service. Roughly 79% of survey respondents stated that they remember products or services that were advertised on an aerial banner. Of those surgery respondents, 67% stated that they retained at least half of the message. Not too many other forms of advertising enjoy those kinds of numbers on just a single ad.
When it comes to aerial advertising, it's all about timing. Just flying your company's name and logo across a crowded beach is good, but to really reap all the benefits of banner towing advertising, you should take advantage of special situations.
If you're opening up a business for the first time, generate some buzz about your company with some aerial ads. People love a good sky ad, but they will like it even more if it's something they've never seen before. Fly a few ads promoting your grand opening with the exact details and a few other ads that act as more of a teaser to keep the curiosity flowing -- maybe just your company's logo or a creative slogan to gain their attention.
End of Summer Sales
If you have a serious deal going on that includes something like "buy one get one free," "everything half off," or "earn a free trip," people are going to notice those banners more than anything else. People love a good deal and if you advertise it properly, you can really take advantage of their interest.
Other big announcements like new ownership or a brand new location will generate excitement and get people talking about your company. Take advantage of these opportunities by flying a giant banner across the sky and watch the people flock to your business.
Posted on Thu, September 22, 2016
by NetBiz Analytics